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Cleansing, Toning and Moisturizing (CTM) Routine and Why It is Important

Posted on July 28, 2013September 17, 2014 by Adi

Hi ladies! Most of us know about CTM and what it stands for but very few of us actually follow all the steps one by one in the required order for the routine to benefit our skin. We end up skipping one step or the other – for instance, I never used a toner, I didn’t know what purpose it served and I didn’t think it was important.

And in the summer months, even after washing my face I don’t feel like applying moisturizer! But here is a breakdown of each step and also why you should follow the complete CTM routine religiously :)

Cleanse:

Cleansing is the step that is quite commonly followed by all women. Most of us cleanse our skin before going to bed or after getting back from work. This step involves complete removal of all makeup – foundation, blush, kohl, mascara, lipstick, everything! The key is to also focus on your problem areas like around the nose if you get breakouts or have a tendency to develop blackheads. For this purpose you can use any cleanser – you can choose a mild or a strong one.

My go to cleanser all these years has been the Ayur Deep Pore Cleansing Milk, and I can vouch for this. Another decent pick is the Lakmé Deep Pore Cleanser, which I have reviewed on MABH.

Don’t forget to exfoliate your skin by using a gentle scrub once or twice a week! I recommend the VLCC Indian Berberry Facial Scrub :)

Tone:

Toning is the step that most people miss out on. While the need for toner has been debated by cosmetologists in past, it is considered necessary by many since toning helps reduce the pore size and get rid of dead skin cells that contribute to dullness. Hence toning clears the skin from within and at the same time it also reduces the possibility of breakouts and further blackheads from developing. Good toners include rosewater such as the Dabur Gulabari and Banjaras rose water for normal to dry skin. Oily skinned beauties could also try tea tree oil as a toner.

Moisturize:

Cleansing and toning leave the skin bare and the pores open, and so, especially in the drier months, skin tends to lose moisture. If you don’t properly moisturize your skin, it could look sallow and patchy and may even wrinkle faster. So a good moisturizer is crucial. Be absolutely sure to pick one that suits your skin. If you have dry skin, opt for a heavy moisturizer that is specially formulated for dry skin. If you have oily skin, look for an oil free moisturizer that hydrates your skin without making it greasy. Do NOT skip moisturizer even in the summer months. If it’s too hot, use a light moisturizer that doesn’t feel heavy on your skin.

Why the entire CTM Routine is important for your skin?:

More often than not, cleansing doesn’t remove all the impurities in our skin. That is why it is followed up with toning. Toning focuses more on dead cells – the fact that it removes the leftover impurities is like a bonus – it’s not the main job of toning. So if suppose you cleanse your skin, but don’t tone – some impurities will be leftover. Or instead you tone, but you’ve applied very light makeup so you don’t cleanse – toner alone won’t be able to get rid of all the impurities and it won’t even be able to reach the dead cells. Similarly, after toning, if you don’t moisturize, your open skin pores tend to lose more moisture leading to dry skin. And we all know that dry skin ages faster! So all three steps are required and they are required in conjunction :)

Remember, the CTM routine is an investment for your skin 20 years from now :) Even if you are blessed with beautiful, blemish-free skin, put in a bit of effort starting today to ensure that your skin still looks fabulous years later. Your skin will thank you :)

Hope you girls found this post helpful. Cheers to flawless skin! :)

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Category: Skin Care

31 thoughts on “Cleansing, Toning and Moisturizing (CTM) Routine and Why It is Important”

  1. dharu bharadwaj says:
    July 28, 2013 at 7:45 AM

    true adi….is the ayur one really good?

    Reply
    1. Adi A.S. says:
      July 28, 2013 at 10:25 AM

      It works for me, Dharu.. and it removes even the most persistent makeup without irritating my skin :) plus it’s herbal :)

      Reply
    2. Lancy says:
      July 30, 2013 at 6:18 AM

      Removes all makeup? That’s superb na? How much does it cost Adi??? I heard ayur products are dead cheap!

      Reply
  2. Arshita Dhara says:
    July 28, 2013 at 8:26 AM

    Nice article Adi. I do CTM daily no mattr how tired i am…. :) :D

    Reply
    1. Adi A.S. says:
      July 28, 2013 at 10:26 AM

      Thanks Arshi :) no wonder you have such beautiful skin! :)

      Reply
    2. Arshita Dhara says:
      July 28, 2013 at 10:42 AM

      oh thanks dear, trying my best… :P

      Reply
  3. Gowthami Sundaram says:
    July 28, 2013 at 9:02 AM

    Great article adi.. :)

    Reply
    1. Adi A.S. says:
      July 28, 2013 at 10:26 AM

      Thanks Gowthami :D

      Reply
  4. Swati Reddy says:
    July 28, 2013 at 10:09 AM

    I exactly use these products for my CTM routine:):-bd
    But I’m never regular with it..:P

    Reply
    1. Adi A.S. says:
      July 28, 2013 at 10:27 AM

      Hehehe I’m trying to be much more regular since I read about the benefits! :D

      Reply
    2. Lancy says:
      July 30, 2013 at 6:19 AM

      Only if I can wake up early in the morning, I can do anything in a routine :P I am getting super lazy nowadays.. I skip toning most of the time.

      Reply
    3. Adi A.S. says:
      July 30, 2013 at 11:31 AM

      Hahaha yes me too.. that’s why I bought Gulabari – to force myself :P

      Reply
  5. Lancy says:
    July 28, 2013 at 10:25 AM

    I love clean and clear moisturizer and vaseline body lotion… Grreat posttt Adi ;;-)

    Reply
    1. Adi A.S. says:
      July 28, 2013 at 10:28 AM

      Me too :D thanks Lancy :x

      Reply
    2. Preeti Kaur says:
      July 29, 2013 at 9:44 AM

      I never tried clean n clear moisturizer . Is it good for oily skin Lancy?

      Reply
    3. Lancy says:
      July 30, 2013 at 6:17 AM

      Yes Preeti.. But it won’t help much with oil control.. It turns my T zone oily in a couple of hours (Credit goes to Chennai weather too)..

      However you can try it. It is very light on skin.

      Reply
  6. Rasa nandini says:
    July 28, 2013 at 12:57 PM

    CTM is our mantra Yeah I loved this post Adi :X

    Reply
    1. Adi A.S. says:
      July 28, 2013 at 1:01 PM

      You said it! :D thank you :x

      Reply
  7. Makeupholicworld says:
    July 28, 2013 at 7:14 PM

    nice post dearie!! I also never skip CTM !! I use Forest Essentials products right now and I am loving it!!! I have tried Ayur sometime back during college days!! I love it!!!

    Reply
    1. Adi A.S. says:
      July 28, 2013 at 7:20 PM

      Thank you :) I’ve heard so much about Forest Essentials products.. really want to try them out :D

      Reply
  8. Harini Senthil says:
    July 29, 2013 at 7:25 AM

    Great post Adi !!! I’m trying to follow CTM regularly.. but there are few cheat days too :P

    Reply
    1. Adi A.S. says:
      July 29, 2013 at 9:36 AM

      Hahaha true that! :D thanks Harini :)

      Reply
  9. Venetha says:
    July 29, 2013 at 1:33 PM

    really nice write up adi :) i love my fabindia tea trea facewash meant for oily skin..:) and how do u find the clean & clear moisturizer ?

    Reply
    1. Adi A.S. says:
      July 29, 2013 at 5:03 PM

      I’ve just bought it Venetha.. so far I really like it, it’s very light on the skin and not greasy or oily at all and yet it moisturizes my skin. I think you’ll really love it – give it a try :)

      Reply
    2. Venetha says:
      July 30, 2013 at 12:58 PM

      Tat seems to be a good product :) ll be sure to pick t up the next tym.. Plus it is cheap too… Wont do any harm to try it :P

      Reply
    3. Adi A.S. says:
      July 30, 2013 at 1:20 PM

      Lol yes exactly!! I have combination skin that tends to dry in winters so I really didn’t need to pick up an ‘oil-free’ moisturizer but I decided to just try it out :D

      Reply
  10. sneha says:
    July 29, 2013 at 1:33 PM

    Great post Adi:) Let me tell you I am new to this CTM process. I am always confused with Cleasing method, I have oily skin and once I come from office, I remove my eye make up with Ayur Cleansing milk and after tht wash face with a facewash. When do I have to use face wash if I have to follow CTM? Because I feel after coming from office, I just cant use cleansing milk as it will make my face more oily..and sorry for such long question..

    Reply
    1. Adi A.S. says:
      July 29, 2013 at 5:15 PM

      Thanks Sneha and no problem at all, I’m glad you asked. :) I think the present routine you follow is fine because the cleanser removes the makeup and then you can wash your face to get that squeaky clean feeling :) the only change you could make is – since you have oily skin, go for a cleanser that is oil-free so that your skin doesn’t feel oily after using it. I think Neutrogena has an oil free cleanser, I’m sure other other brands do too.

      Also, use a face wash that is oil-free like the Clean n Clear morning energy face washes – the green apple one is meant for purifying oily skin. :) I’ve tried the brightening berry one and it was a bit drying for me, which means it is probably decent for oily skin. But go specifically for oil-free formulations and steer clear of cream based ones – they’ll make your skin very greasy!

      I hope I helped :) please feel free to ask if you have any more questions or if these suggestions don’t work for you :)

      Reply
  11. Sunshine Beauty says:
    August 4, 2013 at 7:19 AM

    Nice post!

    Reply
  12. aradhana says:
    March 14, 2014 at 11:17 AM

    i want to know that Ayur Deep Pore Cleansing Milk can be use for everyday? after using the cleansing milk there is necessary to rinse face and then followed to dabur gulabary as tone?

    Reply
  13. Nandhu says:
    June 20, 2016 at 6:25 PM

    Hi Adi,
    Am new to this CTM products. My skin is normal type. What are all the best CTM products I want to use. Pls provide me an idea.

    Reply

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