Etude House Lovely Cookie Blusher in Grapefruit Jelly Review

Hey All,
I am feeling super lazy today from the morning. I was just swatching some blushes and lip glosses, walking around the house to click pictures in different light settings :P without doing any other work. (Signs of a beauty blogger huh) Finally, after the swatch works got over, I washed my face to clear my skin. So after that when I opened my beauty case to find a moisturizer, this cutie caught my eyes.

Yes! It was sleeping there since I got this in my hand. No, I don’t mean that it is a not-so-good product but I didn’t use it much from when I got this. This lovely cookie blusher in Grapefruit Jelly shade from Etude House owns a cute name, packaging and shade. Go read my detailed review to know more on this product.

Claims:

Liven Cheeks with Spring Color!

• Synergy between pearl sparkle & vivid color
• Satiny powder for exceptional adhesiveness
• Soft, cushiony puff with bow trim

Price & Quantity:

$7.98 for 8.5g

Shade:

Grapefruit Jelly

All Shades Available:

1. Strawberry Mousse
2. Strawberry Choux
3. Raspberry Tart
4. Carrot Cheesecake
5. Apricot Pudding
6. Grapefruit Jelly
7. Rose Sugar Macaron
8. Blueberry Pie
9. Sweetberry Muffin
10. Peach Parfait

(Oh my! I am loving all the shades names very much :D FYI, I am great foodie!)

My Experience:

Packaging: This is one of the most cutest blushes I own! It comes in a round, soft pink plastic blush pan with a frosted semi transparent lid that shuts tightly. They have provided a cute white puff applicator with this blush and I love it the most. The puff is so soft and has a tiny pink bow on the top of it. Though it looks cute, it is not that useful when it comes to application of the blush. I would suggest a good quality blush brush anytime.

Colour, Texture & Pigmentation: I have no clue why they have named this shade as Grapefruit Jelly but from my view, it looks as a nice matte pink shade which has a slight hint of coral (more on the paler side) with no glitters or shimmers. It is not that chalky but settles matte. This shade looks super natural and is averagely pigmented. And I forget to mention one thing; this blush is fragrance free!

Swatch:

How it works: Though I loved this blush’s packaging, shade and etc, this is not MY shade. I have a dusky-dark skin and it washes me out :( Unlucky me. This shade grapefruit jelly, though looks natural is more on the paler side thus making it not so suitable for darker skin tones. The shade on the swatch is just untrue to how it looks on the pan. This blush gives a natural pink shade to fairer cheeks.(Just pink and nothing else) It doesn’t even show up on me and if I try to over build, it washes me out! Even though it doesn’t suit me, I wore it a whole day to test the staying power etc. This blush stays good for 5-6 hours (It doesn’t show up on me much so I am not sure about this part) and then fades away evenly. If you’re fair skinned, you can go for this blush. Those who own a pale white skin can use this blush to give a beautiful natural pink flush to their cheeks! Overall, I would say this is a good natural pink blush for the price. They provide a huge quantity too.

Why I like this Blush?:

• Natural pink shade for everyday wear
• No shimmer or glitter present, thus making it suitable for day wear
• Glides softly onto the skin and settles into a lovely matte finish
• Good pigmentation and stays for 5-6 hours
• Less fallout; this powder blush is smoothly milled
• This blush has a decent staying power
• OMG! This blush is such a cutie pie when it comes to packaging
• Suits fair to paler skin types very well to give that natural pink flush
• Huge quantity; hence lasts longer
• Reasonable price

Why I didn’t like this Blush?:

• I agree that the applicator puff is cute; but when it comes to blushing, it is of no use
• This shades washes out dusky-dark skin tones
• The shade on the pan and the shade on the cheeks looks entirely different!

Makeup and Beauty Home Rating: 3.5/5

Do I Recommend?:
I do recommend this blush to very fair skinned girls who would love to have that bit of natural flush on their cheeks. And if you are a collector of cute looking makeup products, go grab it :D

Would I Repurchase?:
Nope. Not for me! This shade doesn’t suit my skin at all. I may try the other shades in future.