That feeling of rage when someone ‘labels’ you is indescribable! Good labels are fantastic and motivating! But here, I am talking about the ‘negative’ labels that the society imposes on women! Though this cannot be gender-specific, the situation is often experienced by women in India! Though our country is developing, few people still cannot stand the fact that women can be independent and ‘multi-talented’. The only option they give us is an ‘OR’. You can either be a ‘pretty girl’ or a talented woman! But.. they think you can’t be BOTH! You can either be a good cook and a homemaker or a business women who is successful.
The concept of this campaign is to disprove that and it is simply brilliant! The brand encourages women to break the ‘OR’ and bring in the ‘AND’. That is the base of the #UseYourAnd campaign by Gillette! You really DON’T need to limit yourself with ORs throughout your life! There are many more things to love, explore, learn!
Personally, I’ve been labelled many times by people around me but it never seemed to affect my life till date! NOT by the society but by my own relatives! Would like to share few incidents with you.
My School Life.. Profession and Labels!!
I was an athlete during my school days and I loved my event like anything! All they said were ‘She cannot pass her exams without going to the school regularly.. and she will definitely stay uneducated and unsuccessful if she stays at the stadium all the time; go to places for meets skipping classes.. blah blah!’ It sounded more funny to me that ‘few of my very close relatives’ even gossiped that I won’t even be completing my school studies and I won’t be making any money to run my life! Guess what.. I topped my exams every time till I left my regular schooling and opted for correspondence studies (My national championship meet, practice, attendance issues, blogging, work and other things came in between and made it hard for me to do regular schooling!) I managed to complete my school studies (10th and 12th grades) in correspondence with a decent percentage (75+), if not so great (studying without going to school or even tuitions is tough! I had no teacher). I then concentrated more on blogging for which they gossiped ‘I waste my time on the internet clicking cosmetics and writing stuff that will bear no fruit’. For them, I either can study or just do makeup! For them, being successful were scoring high marks, getting a job and making money! But for me, it was not! I don’t want to prove my talent with only marks and I DON’T want to work somewhere to be labelled as a successful person! They never realized I, or anyone can be successful in their ventures without limiting them to just one or limiting them to only what the society agrees!
Today, though I have this slightest worry deep inside my heart that I missed my school/college life, I am more than happy for being successful in my blogging journey, for managing a business, being financially responsible
before turning 20! (Turned 20 before 5 days!) Not that I am bragging, but I am just letting the so-called-people (few of my relatives!) know that I AM successful today! I am still doing my studies in correspondence (I study psychology!) Though it takes time to attend my exams, I will do it! I can study AND I can complete my education AND I can be a professional blogger at the SAME time! I neither want to be a top scorer nor want to be an engineer/doctor/someone else to prove who I am! I don’t want to get placed in a concern and make huge salary every month to prove who I am .. because hey, I now may be already making thrice or even 5 times more money compared to how much you people make! (In case if you consider making money is successful!) Even if it is not, I am happy with what I am doing before I do what I love! :)
Can’t women cook, manage the family and be successful at the same time?! Is that going to be only OR or multiple ANDs?! : Another stereotype I would like to talk about is ‘cooking’. This is not about my personal life, but a common issue in India! Most of the Indians STILL think, if a girl cannot cook well, she WILL not make a good bride, a mom or a homemaker! If one can cook, they are only meant for the KITCHEN! This is one of the most absurd things to listen. If you are working/business women, this becomes even more intolerable as people label you bluntly saying ‘She cannot cook and take care of her kids as she WORKS’ even without knowing about you and your life! I never heard anyone tell if a guy cannot cook, he will not make a good husband or a father or whatsoever :D
In my view, cooking can never be gender-specific! Everybody needs food to stay alive and hence, everybody should learn cooking.. at least to a little extent! It’s not about being an expert but it is about making food for yourself when you cannot buy it or expect anyone else to prepare it for you. Be it a guy or a girl, cooking is necessary if you ask me! But again, that can be a personal preference not to cook if you deeply hate it! Personally, I LOVE cooking like anything! If you don’t find me with a laptop in my room, you will most probably spot me in the kitchen cooking something delicious. I love cooking more than how much I love eating! (I am a big time foodie!) And the people (The same ‘people’ about who I was talking about) can’t stand that I cook, because for them what all I am supposed to do is wear makeup, clothes and write stuff online! Now they have lost a topic to gossip about because I COOK! Who cares? I’ll cook if I love it! I won’t if I don’t! Cooking doesn’t make you a super woman; Not-so-interested-to-cook doesn’t make you any less! Cooking has nothing to do with marriage,work, kids or life! In that case, it should matter the same when it comes to a GUY. You can COOK, manage your HOME and be SUCCESSFUL at the same time! Even if you don’t cook, what matters? No one can ever label you!
Don’t forget to watch the inspiring video about this campaign!
Coming to the product, it is the Gillette Venus Razor! Unfortunately, I don’t use razors or hair remover creams on my skin as I recently suffered from chickenpox and only now recovering from it in a slow phase. Scabs and marks are still on my skin and hence I sent the product to one of our blog writers and here’s what she has to say about it..
Haritha’s View about Gillette Venus: Priced at Rs.199, the razor is blue in color and it has a grip rubber handle. It has fine blades that go smooth on the skin without irritating it. There are these soft cushion like layers present on this razor for protection. The indicator strip claims to contain Vitamin E and Aloe Vera Extra. It gives a very closer shave leaving my hands and legs smooth.
I use it whenever I wear my favorite LBD or summer shorts which are my favorites! This has come to my rescue these days; no more painful waxing or chemical cream hair removals. This gives an instant solution to flaunt my smooth skin so that I can rock any dress without the usual hassle!
Thank you Gillette for coming up with the campaign! It is very inspiring and eye-opening. So what are your views on the campaign? Have you ever been labelled? Share your stories below!